Video sharing platform TikTok is now letting users create text-only posts, similar to Meta’s Facebook and Elon Musk’s X (formerly Twitter).
According to a press release the company is rolling out the new feature to broaden options for creators to share their ideas and express their creativity.
“With text posts, we're expanding the boundaries of content creation for everyone on TikTok, giving the written creativity we've seen in comments, captions, and videos a dedicated space to shine,” it explained.
To create text posts, users can head to the Camera page, where they’ll find three options: photo, video, and text. After selecting text, they’ll be redirected to another page that lets them type out their post.
Just like with photo slideshows and videos, users may opt to customize their text posts by adding a sound or a colorful background, decorating it with stickers, tagging a location, enabling comments, allowing Duets, and more.
Users may also choose to save their text-based posts as a draft or discard them completely.
The social media platform’s latest move comes as part of its plan to expand its services.
Earlier this month, the company tested its new audio streaming platform TikTok Music in Singapore, Mexico, and Australia. The service was also launched in Brazil and Indonesia last month.
Meanwhile, competitors of the ByteDance-owned company have also been introducing new features to ramp up their platform.
Early in July, Spotify was also reportedly considering adding full-length music videos to its platform to rival the likes of TikTok and YouTube.