Twitter's Head of Brand Safety and Ad Quality, A.J. Brown, has left the social media company, just days after the departure of Ella Irwin, VP of product for trust and safety at Twitter.
These departures present a significant challenge for incoming Twitter CEO Linda Yaccarino, highlighting the pressing issues the company — as it strives to maintain a safe and appealing platform for advertising agencies.
The news got mixed reactions among Twitter users. While some express concern about the implications for brand safety and ad quality on the platform, others are actually celebrating the news.
Could not be happier to see @ellagirwin resign from Twitter after all she has done to push censorship. Her Twitter badge is no longer on her profile, either. She used the excuse of, "Speech not reach" when explaining why right-wing content was harshly shadowbanned. Bye, Felicia! pic.twitter.com/msUCVJoNwo
— MRS. MASSACRE (@Missus_Massacre) June 2, 2023
A.J. Brown played a crucial role in implementing measures to prevent ads from appearing alongside inappropriate content on the platform.
Brown's departure comes at a time when Twitter has been grappling with advertiser retention concerns, stemming from previous layoffs and the acquisition of the company by Tesla CEO Elon Musk last year.
Ella Irwin, the former vice president of product for trust and safety at Twitter, revealed on Thursday that she had resigned from her position.
Irwin was responsible for overseeing content moderation efforts and frequently interacted with users, providing answers to queries related to suspended accounts.
Reports of A.J. Brown's departure were subsequently confirmed by The Wall Street Journal.
