Linda Yaccarino Ready To Revolutionize Twitter As New CEO

Linda Yaccarino Ready To Revolutionize Twitter As New CEO

News by Anja Paspalj
Published: May 15, 2023

Linda Yaccarino has publicly confirmed that she will be taking over as the CEO of Twitter.  

Shortly after Elon Musk tweeted that someone has been selected to take over his current position at the social network company, both Musk and Yaccarino confirmed her role at the company through social media. 

“I’ve long been inspired by your vision to create a brighter future,” tweeted Yaccarino, referring to Musk’s plans for Twitter since his $44 billion acquisition of the company.  

As her Twitter following increased overnight, Yaccarino took to the social media platform to comment on the importance of Twitter users’ feedback for the company’s progress.  

Prior to her new role as Twitter CEO, Yaccarino held the position of advertising chief at NBC Universal where she innovated its existing ad business.  

The new CEO has a challenge on her hands as Twitter’s shares declined drastically following Musk’s takeover, following radical measures at the company including cutting 80% of staff. 

However, the appointment of an industry veteran like Yaccarino suggests that Twitter will greatly evolve in the digital advertising segment.  

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Musk has also announced a Spaces Q&A with Linda Yaccarino shortly where she will tackle users’ difficult questions about the upcoming transition. 

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