Taylor Swift's Boyfriend Travis Kelce Gets Major Brand Deals Following Super Bowl

Taylor Swift's Boyfriend Travis Kelce Gets Major Brand Deals Following Super Bowl

News by Roberto Orosa
Published: February 28, 2024

Esteemed tight end of Kansas City Chief Travis Kelce has made waves across the internet.

Not only did he emerge as a victor of this year's record-breaking Super Bowl, but his public relationship with mega-superstar Taylor Swift has only added to his renown.

Yet, Kelce's success extends beyond the realm of sports and romance — he's also landing brand deals. 

According to an insider who spoke with The Sun, 50 major brands are looking to book the rising star for multiple campaigns, including Amazon, Nike, Pfizer, and L'Homme Helzberg Diamonds.

But the endorsements don't end there. 

Brands Ride the Kelce Hype

Fashion giant Calvin Klein has approached the NFL star to be one of its brand ambassadors under a three-year contract, to which he'll partake in modeling gigs in the U.S. and for international campaigns. 

Meanwhile, luggage brand Samsonite has bumped up their offer to $800,000 a year, taking into account Kelce's recent successes in the pitch. 

Gillette and Kiehl's have both weighed in with multi-million offers, with the former offering the football star an estimated $4 million a year to promote its products.

Outside of fashion and lifestyle endorsements, automobile giants are also looking to strike up a deal with Kelce.

Toyota, who deems the tight end as a “new idol of sports and entertainment because of his relationship with Taylor Swift," is offering him a four-year deal worth $1.5 million a year and a signing bonus of $1.2 million.

Additionally, the car manufacturer also promised him a role in their Super Bowl ad in 2025.

"Travis is in demand since the Super Bowl [...] The amount of offers coming in is insane," the source told The Sun.

Kelce's Podcast Tops His Success with Brand Deals

Outside his lucrative offers, Kelce has also experienced success with his New Heights podcast, which has now soared to compete against the Joe Rogan Experience as the most popular podcast in the world. 

And the star is showing no signs of stopping his train to success. 

Earlier in 2024, insiders who spoke with The Wrap shared that Kelce is now "considering movie roles, developing unscripted shows for the star, exploring comedy opportunities, and pursuing product endorsements."

The sports personality has also committed to producing two movies: an indie film titled "My Dead Friend Zoe," and a documentary about the acclaimed artist Jean-Michel Basquiat titled "King Pleasure."

Kelce's Relationship with Taylor Swift

While Kelce's presence in American media predates his relationship with Swift, his career trajectory has taken a remarkable turn since the two have linked.

The timing of the influx of offers and discussions about new ventures, including producing films and exploring new shows, seems more than coincidental. 

Undoubtedly, the association with the singer-songwriter has elevated Kelce to a superstar status among those who may have been unfamiliar with him just a few months ago.

While he was already renowned in the NFL, his visibility was confined mainly to football enthusiasts.

Now, Kelce has the potential to captivate the vast audience of Swift's admirers, broadening his appeal to agents and producers seeking to secure a fresh new star.

The Eras Tour Made Taylor Swift A Billionaire
Subscribe to Spotlight Newsletter
Subscribe to our newsletter to get the latest industry news