Perfect Corp., a leading SaaS AI and AR beauty and fashion tech solutions provider, is bringing the Warner Bros. Picture’s “The Flash” to life.
Best known for developing the YouCam apps, Perfect Corp. has launched an interactive augmented reality experience hyping up the release of “The Flash” on YouCam Makeup and YouCam Perfect.
Available for free in the apps, users can awaken their inner superhero with exclusive animated effects and featured Flash-themed stickers. Fans can even virtually try on The Flash’s signature red lightning helmet with the help of artificial intelligence.
“Through the use of AI and AR virtual try-on we are creating impactful movie moments for The Flash fans, inviting a completely new, hyper-engaged way to connect with their favorite superhero,” explains Alice Chang, the CEO and founder of Perfect Corp.
By encouraging fans to share their imaginative content on social media with the hashtag #TheFlash and by tagging @YouCamApps, significant attention is being drawn to the release of “The Flash,” scheduled to premiere on June 16.
AI technology is increasingly being used in the entertainment and eCommerce industries to immerse users in a brand’s story and create a personal experience.
This strategy has become particularly valuable in the film industry, with entertainment companies promoting upcoming films through apps that offer artificial reality experiences.
Similarly to Perfect Corp. and “The Flash,” Disney and Snapchat have previously worked together to create an AR filter ahead of the release of “Avatar: The Way of Water.”