Snapchat To Try Out Ad-Free Subscription Tier

Snapchat To Try Out Ad-Free Subscription Tier

News by Roberto Orosa
Published: November 24, 2023

Social media giant Snap is testing out a new, more expensive subscription tier that removes ads, making it the latest platform among social media giants to do so. 

The test aligns with the European Commission's Digital Services Act which requires platforms like Facebook and Instagram to allow users to opt out of ads within the apps, expanding their control and privacy measures.

According to a screenshot shared by Threads user Jonah Manzano, Snapchat+ users now have the option to choose an ad-free monthly plan for about $10.50. This option will remove ads from Snap's Story and Lens sections.

Post by @jonahmanzano
View on Threads

The company notes, however, that users may still see ads while the feature quietly rolls out, and that sponsored responses from My AI may still pop up.

To subscribe to the plan, users may: 

  • Go to 'Profile'
  • Tap on Snapchat+ banner card
  • Choose Ad-Free Plan
  • Restart the app to see the feature

Snapchat Sees a Subscription Craze

Snapchat is the latest among a wave of social platforms to incorporate ad-free subscriptions. 

Just last week, Meta introduced a new ad-tier subscription plan priced at €9.99 a month on the web and €12.99 a month on iOS and Android. However, this sparked discourse over the price of privacy, and the way users need to pay a hefty amount just for them to retain data privacy. 

Similarly, Elon Musk announced that two new subscription tiers are coming to X (formerly Twitter). One of these options will come with a lower price compared to the current $8 per month premium, yet it will retain the same level of ads. In contrast, the second option will be a pricier plan, offering a completely ad-free experience.

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