Following the introduction of X Premium (formerly Twitter Blue) last year, the platform's owner Elon Musk has put in the work to make his company a revenue-making machine.
Now, being worth only a tenth of its pre-acquisition market value, X will be launching two new premium subscription tiers.
One of these plans will be priced cheaper than the current $8-a-month premium but will have no reduction in ads. Meanwhile, the second will be a more expensive, completely ad-free plan.
For comparison, the current X Premium plan sits at showing "half ads" to its subscribers.
Two new tiers of X Premium subscriptions launching soon.— Elon Musk (@elonmusk) October 20, 2023
One is lower cost with all features, but no reduction in ads, and the other is more expensive, but has no ads.
The two premium tier subscriptions are among X's latest efforts to paywall its features.
Last week, the media giant rolled out its "Not A Bot" program and began charging new accounts from the Philippines and New Zealand $1 to be able to post.
Contrary to what several users have said, X has denied its intent to gain revenue from the program, and explained that it's not a "profit-driver."
Instagram Testing Photo Stickers for Reels, Stories
While X is introducing subscription tiers, its rival Instagram is testing a new feature that would allow users to use photos as stickers for their Reels and Stories.
Instagram CEO Adam Mosseri announced the feature through his Instagram broadcast channel. To use the feature, users simply have to select the subject of a photo before pasting it on another, similar to the cutout feature Apple introduced in iOS 16.
Additionally, users may also use the feature on "eligible photos from Instagram." As of now, no official date has been set for the release of the new feature.
Edited by Nikola Djuric