Richmond's Sausages Save the Day In Feel-Good Spot

Richmond's Sausages Save the Day In Feel-Good Spot
News by Roberto Orosa
Published: March 21, 2024

UK-based sausage brand Richmond just launched a new ad showing how its products can turn anyone's bad day around.

Made together with creative agency Saatchi & Saatchi, the 30-second "Good Times" kicks off with a father and his daughter entering the football pitch amid heavy rains.

Upon arriving, they find out that the game has been canceled due to inclement weather conditions. 

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The dad and his kid immediately get on the car and make their way home.

While the daughter goes for a quick bath, the father hurries to the refrigerator to cook a pack of Richmond sausages in the oven.

Having free time on their hands, the duo then indulges in hot baths, turns on the music and dances around, sharing a sweet father-daughter bonding moment.

The dad then makes triple-sausage sandwiches, as he and his daughter sit back on the couch, closing the spot their "good times." 

Good for Any Time of the Day

The new commercial, which runs across TV and will be supported by social and OOH efforts, celebrates the 130-year-old Pilgrims Food Masters brand and its role among households in the UK.

Pilgrim's Food Masters UK Marketing and Innovation Director Chris Doe shared that the aim of the campaign is to evolve the brand's positioning and expand its role as a mealtime option. 

"Richmond is a name that is synonymous with quality, superior taste and the comfort foods we love. 'Good Times' celebrates the wonderful everyday occasions, unplanned moments and special times spent with loved ones, which we are proud to be a part of." 

Meanwhile, Saatchi & Saatchi Chief Creative Officer Franki Goodwin expounded on the relatability in the joy of canceled plans. 

"It’s the perfect place for a down-to-earth, cozy and spontaneous brand like Richmond sausages to play and we’re delighted with the first installment of this new platform." 

Recently, Lean Cuisine launched its own campaign starring Regina Hall.

Editing by Katherine 'Makkie' Maclang

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