YouTube stars Logan Paul and KSI have partnered with MLB baseball team Los Angeles Dodgers to make PRIME an official sports drink.
The announcement was made via Instagram, where Paul and KSI take turns swinging their baseball bats wearing the Dodgers official uniform.
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PRIME’s official Instagram account also made a post announcing the new partnership. “PRIME continues to partner with the most premiere sports teams around the globe,” the caption reads.
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As the LA Dodgers’ official sports drink, PRIME will be served across Dodger Stadium and marketed alongside the team.
However, fans were not pleased with the announcement. According to Dodgers beat writer Juan Toribio, Paul was booed during his appearance in the Dodgers Stadium last Friday, where he and KSI threw the first pitch.
Logan Paul, a new partner of the Dodgers because of some drink, just got booed at Dodger Stadium.
— Juan Toribio (@juanctoribio) April 1, 2023
“Not the move @Dodgers,” one Twitter user wrote in a quote tweet to Paul.
“We don’t want this clown,” another user shared.
Founded in 2022 by YouTubers Logan Paul and KSI, PRIME Hydration has gained the attention of both sports fans and companies alike, selling out in the U.S. and U.K. almost instantly after its products were made available.
The up-and-coming brand have also signed multiple partnerships in the past few months, including a deal with football team Arsenal and more recently, becoming the official sports drink for UFC.