4 Influencer-Owned Businesses to Look Out for in 2023

4 Influencer-Owned Businesses to Look Out for in 2023

News by Roberto Orosa
Published: January 21, 2023

Influencer-owned businesses have grown popular in recent years. With a dedicated follower base, expertise in digital marketing and content creation, influencers have the competitive edge over traditional businesses to succeed.  

With that, here are four up-and-coming influencer-owned businesses that continue to show promise for the year ahead: 

MrBeast Burger  

MrBeast Burger is a virtual restaurant founded by Jimmy Donaldson, better known by the internet as MrBeast. Famous for his stunts, Donaldson has come to be one of the most successful YouTubers, with 53 million subscribers.  

In December 2020, he opened MrBeast Burger as a delivery-only restaurant, and it has since grown with over 300 locations across the U.S. and made available on UberEats.The burger chain has an estimated annual revenue of $100M, with over 1,700 locations worldwide as of September 2022.  

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A post shared by MrBeast Burger (@mrbeastburger)

Prime Hydration 

Prime Hydration is an energy drink company founded by YouTubers Logan Paul and KSI in 2022. The fruit-flavored sports drinks were made available in the U.S. and UK, but sold out in both locations almost instantly, generating $200 million in revenue.  

A few months after release, the sports drink company also announced its partnership with football club Arsenal, which led to its drinks constantly selling out at the Emirates Stadium.  

With all the craze surrounding Prime, the joint effort between the opponents-turned-business partners hope to eventually rival big drink companies such as Coke and Pepsi.  

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A post shared by PRIME (@drinkprime)

Chamberlain Coffee 

20-year-old YouTuber Influencer Emma Chamberlain has made a name for herself in the world of lifestyle and fashion. With 11 million subscribers under her belt and a passion for coffee, she decided to launch Chamberlain Coffee, offering coffee bags, instant coffee and various accessories.  

Last year, the company closed a $7 million Series A funding round to develop new products and expand its retail reach. 

According to Zoominfo, Chamberlain Coffee is estimated to earn a yearly revenue of $9 million. 

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A post shared by CHAMBERLAIN COFFEE (@chamberlaincoffee)

Happy Dad Hard Seltzer  

The boys from popular YouTube channel NELK have dived into the adult beverage industry to release their own line of alcoholic drinks. Founded in June 2021, Happy Dad Hard Seltzer offers low-calorie, fruit-flavored seltzers that break the stigma of “skinny cans.”  

Last August, Happy Day became the first seltzer brand to release NFT (non-fungible toke) products in its stores. The company has sold over 1 million cases in its first full year and 26.4 million cans as of August 2022. 

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A post shared by Happy Dad (@happydad)

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