Multinational tech company International Business Machines (IBM) is expanding its partnership with software developer Adobe to help brands speed up their content supply chains through the implementation of Adobe’s AI services.
Through the partnership, Adobe’s customers will have access to IBM’s 21,000 data, AI, and experience consultants who can help them implement generative AI models in their design and creative work.
These generative AI models include Adobe Sensei, a co-pilot made for marketers to simplify workflows, and Firefly, an AI-powered image and text effects generator the company launched in beta last March.
According to IBM Global Managing Partner Matt Candy, the industry is seeing an “incredible momentum in AI adoption” as more brands incorporate generative AI into their workflow.
“By expanding our strategic partnership with Adobe, we can help marketers more effectively design AI-powered experiences while establishing appropriate guardrails, so the AI is built on trust and transparency principles to promote brand consistency and integrity,” he added.
In the last 20 years, the two companies have worked on Adobe’s adoption of the fully managed container platform Red Hat Open Shift, IBM AI, as well as Sterling software.
Adobe’s Vice President of Digital Experience Business, Justin Merickel, also expressed excitement over te partnership expansion.
“By bringing together Adobe's AI-accelerated Content Supply Chain solution and IBM's human-centered experience design, we can help unlock an entirely new level of creative possibilities that delights employees and customers, accelerates adoption and drives better business decisions,” he shared in a press release.