Adobe Introduces Firefly, Its Own Family of Generative AI Tools

Adobe Introduces Firefly, Its Own Family of Generative AI Tools

News by Roberto OrosaRoberto Orosa
Published: March 22, 2023

Adobe finallylaunched a beta version of Adobe Firefly, its new line of creative,generative AI models focused on generating images and creating text effects.  

In a press release, the company explained that the family of models will “bring even more precision, power, speed and ease” directly into different Clouds and Adobe Express workflows where users create and modify content.  

The new service allows users to use their own words to generate content at high speed – regardless of experience or skill. These include images, audio, vectors, videos and 3D, to coming up with their own brushes, color gradients and video transformations.  

The company will also integrate Firefly into different tools and services, allowing users to leverage the AI technology within their workflows.  

Released today, the first standalone model of Firefly was trained on Adobe Stock images and designed to create content that’s safe commercial use.  

While still in its beta form, Adobe hopes to get user feedback for the service before integrating it into Adobe Express, Adobe Experience Manager, Adobe Photoshop and Adobe Illustrator.  

Firefly will be one of the many Adobe Sensei generative AI services available across Adobe’s clouds. The company also plans to make the service available as APIs on various platforms so users can integrate it into their own workflows and automation.  

Upon release, the new AI generative tool already caught the attention of many designers who were quick to give it their praises.  

“Been hands-on with the beta of Adobe's cutting-edge Generative AI tool, and I'm impressed,” Bilawal Sidhu tweeted along with his generated images.  

“Who needs Canva now,” another designer wrote.  

Generative AI is the next evolution of AI-driven creativity and productivity, transforming the conversation between creator and computer into something more natural, intuitive and powerful,” said Adobe President of Digital Media Business President David Wadhwani.  

“With Firefly, Adobe will bring generative AI-powered ‘creative ingredients’ directly into customers’ workflows, increasing productivity and creative expression for all creators from high-end creative professionals to the long tail of the creator economy,” he added. 

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