As technology advances by the day, where does that leave freelancers and the developing gig economy?
Key Insights:
- The freelance gig economy has yet to reach its full potential in the U.S.
- Technology advancements directly impact the developing freelance industry
- Employers are more likely to look for freelancers as the demand for new technological tools increases
Half of the American workforce is expected to be freelancers by 2027, indicating that the freelance gig economoy is just starting to take off and reach its full potential. Advances in technology are predicted to be particularly important for the developing freelance industry.
In fact, when it comes to technological and automation developments, employers are more likely to look to freelance services.
Fiverr, a freelance platform for project acquisition, recognizes this as a turning point for both freelancers and employers in the coming years.
“I believe technology will bring the relationship between brands and freelancers even closer. This way, companies can avoid keeping too expensive professional profiles on staff and also not take the risk of high turnover,” explained Gali Arnon, Fiverr’s Chief Marketing Officer, in an exclusive interview for Spotlight.
How technological trends could influence the freelance economy has been particularly visible through the example of artificial intelligence. Companies in all industries, as well as top AI development companies, are increasingly looking for freelancers that are equipped to handle new technological tools.
Fiverr’s research shows that searches for AI-related services have increased by over 1400% in the past six months.
“New technologies bring new opportunities that companies can quickly embrace through working with freelancers,” added Arnon.
For companies to become resilient to ongoing industry changes, they must be able to adapt to changing circumstances. Onboarding freelance talent is a viable strategy for companies that seek to “incorporate flexibility” while expanding its workforce.
