CeraVe's Big Game Ad With Michael Cera Wins Super Clio Award

CeraVe's Big Game Ad With Michael Cera Wins Super Clio Award

News by Roberto Orosa
Published: February 12, 2024

CeraVe's Super Bowl spot, which stars Canadian actor Michael Cera, bagged the Super Clio award on Sunday night as it was praised by a panel of industry executives.

The 30-second commercial, which aired during the Big Game on February 11, was the answer to a weeks-long rumor that the "Scott Pilgrim" star was the founder of the skincare brand.

The majority of the commercial unfolds like an over-the-top seductive skincare ad, only to reveal itself as a presentation video that Cera is showcasing to convince CeraVe executives to approve his concept.

"My name is Cera, and so there's a perfect crossover," he explains to an unamused room.

CEO Nicole Purcell describes the Clio Awards as a celebration of "people taking bold creative risks."

“This award signifies that their peers and the leaders at the top of their industry saw their idea as the best of the best. It’s an incredible honor to be recognized this way and we love to share in the excitement of such an accomplishment,” Purcell explained.

Apart from bagging the title, the "Michael CeraVe" ad was also recognized by Ad Age as one of the best Super Bowl ads of all time.

How Did CeraVe's Campaign Begin?

Late January, rumors that Cera owned the brand began to surface when several content creators "spotted" the actor holding CeraVe around the city. 

In one sponsorship video, model and influencer Haley Kalil bumps into the Juno star in a grocery store as he signs bottles of the moisturizing lotion. 

 
 
 
 
 
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A post shared by H A L E Y K A L I L (@haleyybaylee)

Netizens have praised the campaign for being witty, ambitious, and for blurring the lines between reality and speculation. 

Aside from a series of teasers, Cera also made a guest appearance in Bobbi Althoff's "The Really Good Podcast," to talk about the rumors. 

"I think it's a fine product, but that's as far as it goes, as far as I'm willing to say," he shared at the time.

Editing by Katherine 'Makkie' Maclang

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