AB InBev continues to show its support for women’s sports with Budweiser announcing that it is expanding its existing #BringHomeTheBud campaign for the 2023 FIFA Women’s World Cup Tournament.
As the official beer of this year’s Women’s World Cup Tournament, #BringHomeTheBud will offer support to players through entertainment and advertising campaigns.
Premiering on the beer’s YouTube channel on July 10, a short film titled “The World is Yours to Take,” created by the creative agency Wieden + Kennedy, will mark the beginning of the campaign.
“The World is Yours to Take” is an extension of Budweiser's existing short film featuring Lionel Messi, created for the men’s World Cup in 2022.
As the tournament reaches its end, a final version of “The World is Yours to Take” film will be released featuring the winning team.
Tying into its activations for the men’s World Cup, the beer brand will also bring back its limited-edition branded beer crates for the winning teams.
“This summer, we are proud to support the women playing on the pitch as they give fans epic moments to celebrate and ultimately Bring Home the Bud. We are honored to again work with superstar Lionel Messi who humbly accepted the opportunity to pass on the torch to the reigning team that embodies determination and pride - just like himself,” stated Richard Oppy, the global vice president of premium brands at AB InBev.
Budweiser is one in a range of AB InBev’s brands to tap into the advertising potential of women’s sports.
Michelob Ultra recently signed on as the first major sponsor for the Women's Sports Network, while Busch Light, last year, took on the role of sponsor for female NASCAR drivers above the age of 21.