White label SEO has been taking the helm as the ideal way for small and medium-sized businesses to provide a variety of services by top SEO agencies to their clients.
However, with recent Google updates, a strong content strategy has emerged as the best approach to successful SEO. This is just as relevant with emerging SEO trends, such as the increasingly popular voice search and the implementation of artificial intelligence tools.
Kristine Pratt, the director of marketing at Boostability, insists on the importance of E-E-A-T (Experience, Expertise, Authority, Trust) when creating a company’s content strategy.
“Google continues to place more and more emphasis on good content, updated regularly, on websites as a key factor for ranking well,” explains Pratt in an exclusive interview with Spotlight about white label SEO.
While targeting the appropriate keywords is essential in an effective SEO strategy, Kristine Pratt also places focus on the importance of keeping up with current trends like the introduction of artificial intelligence.
She lists tools such as ChatGPT and Jasper as especially helpful for creating content that will bolster SEO. These tools, and many more that are currently being developed, can provide “a blog or a prompt to get someone started in writing.”
“While AI may seem like it’s coming for marketing jobs, that’s not the case. It will always need a human touch to add in proper keywords, provide context, and more,” explains Pratt.
With the growing popularity of trends like voice search and AI, the marketing director of Boostability insists that ignoring such developments when creating strong content strategies would mean falling behind.