X Lowers Eligibility Threshold for Ads Revenue Sharing

X Lowers Eligibility Threshold for Ads Revenue Sharing

News by Roberto OrosaRoberto Orosa
Published: August 11, 2023

X (formerly Twitter) announced in a post on Thursday that it has lowered the eligibility threshold for users to take part in the ad revenue-sharing program to boost its subscription service, X Premium.

The platform's owner Elon Musk followed up on the announcement by saying that the paid subscription is free for accounts that generate more than five million views.

"Note, only views from verified handles count, as scammers will otherwise use bots to spam views to infinity," Musk explained.

The Creator Ads Revenue Sharing Program was first introduced by X on July 14 as part of its efforts to "help people earn a living" on Twitter.

While ads revenue sharing was made more widely accessible to users, X has failed to pay its creators on time due to the volume of people signing up for the program.

"We previously said that payments would occur the week of July 31st. We need a bit more time to review everything for the next payout and hope to get all eligible accounts paid as soon as possible," the company wrote on its support page a week ago.

Eventually, Musk's app began rolling out payments on Monday night. 

X Nears Breakeven, CEO Says

Amid legal challenges surrounding its rocky rebranding, X is "close to breakeven," its CEO Linda Yaccarino told CNBC in her first exclusive interview since taking the role. 

Furthermore, Yaccarino shared that the rebranding represented a liberation from Twitter, one that "allows it to evolve past a legacy mindset."

"It's developing into this global town square that is fueled by free expression, where the public gathers in real time,” she explained.

X's CEO also addressed the heated competition between her platform and Threads, arguing that Meta's newest platform is "building to what Twitter was." 

True enough, Threads introduced a set of new features over the past week:

  • The ability to send posts via Instagram DMs
  • Create custom alt text for photos and videos in one post
  • A new mention button - some of which are features that X has long provided its users with

"We're focused on what X will be, and it's an entirely different roadmap and vision," Yaccarino concluded.

Edited by Nikola Djuric

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