Instagram Expands Subscriptions Globally

Instagram Expands Subscriptions Globally

Published: July 25, 2023

Instagram on Monday announced that it is expanding its subscriptions feature to more creators worldwide.

The feature, which was introduced to creators in the U.S. last year, will soon be available in Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Spain, and the U.K., the company said on its website.

“We are always working to give creators like you a suite of tools to help you earn a living on Instagram,” the social media platform said. “We introduced Instagram subscriptions as one of those tools last year, giving creators in the U.S. a new way to deepen connections with their most engaged followers while unlocking recurring monthly income.”

“After seeing the value that subscriptions can offer to creators in the US, we’re expanding access to the feature to more creators around the world,” the company added, noting that it plans to continue rolling out access globally over the coming months.

Instagram subscriptions allow eligible users to set a monthly price, unlock a “subscribe” button on their profile and offer various benefits to their subscribers including Subscriber Posts, Stories, Reels, and Lives; Highlights; Broadcast and Social Channels; as well as Badges.

Some creators praised how the feature has helped them engage with their followers.

“My reach is greater amongst my subscribers since my content shows up at the top of their feed, so I have much better engagement with them,” said content creator @thestilettomeup.

“My approach to subscriptions is to invest time and effort into building that relationship with those that do sign up. It feels like a group of close friends who genuinely care and support one another. They’re invested in you and they deserve the same,” she added.

The development comes as the social media giant has been looking for ways to support content marketers, creators and users.

In June, Instagram unveiled detailed explanations on its ranking algorithms in a bid to provide transparency and support for content creators and users alike and updated its features to allow users to have more control over the content they interact with.

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