ZipRecruiter dives into the Marvel universe with a comedic spot showcasing an engineer getting the job of her dreams alongside Ant-Man with the help of the employment marketplace’s innovative tech.
The custom ad, directed by Marvel Studios collaborator and director of “Loki” Kasra Farahani, features Ant-Man references that any true Marvel fan will easily recognize.
The narrative shows an engineer pouring a cup of coffee as she discusses getting her dream job at the Pym Van Dyne Foundation with “just one click.” The foundation in question is the company run by The Wasp, of course.
The spots, which will appear in 30-second, 15-second and 6-second ads across television, streaming services and digital and social media channels, are building on the excitement surrounding the release of “Ant-Man and The Wasp: Quantumania”, showing in theaters from February 17.
“The Marvel Cinematic Universe is treasured by audiences across the globe, and this collaboration is a special opportunity for us to actively connect even more people to their next great opportunity,” said Monika Shah, SVP and Head of Marketing at ZipRecruiter.
“As excitement around Marvel Studios’ Ant-Man and The Wasp: Quantumania grows, we’re thrilled to launch this creative collaboration with ZipRecruiter. It’s a terrific way to shine a spotlight on the larger-than-life jobs within the Marvel Cinematic Universe,” added Walt Disney Studios SVP of Global Marketing Partnerships Lylle Breier.
The collaboration may have come at a perfect time considering talks of economic downturn and mass layoffs, indicating that ZipRecruiter’s assistance could be in high demand. Additionally, the highly-anticipated release of “Ant-Man and The Wasp: Quantumania” is projected to earn between $96 million to $131 million, bringing audience attention to the collaborative spot from the start.
“This ZipRecruiter campaign is one of those cross-over moments that cracked open a whole universe of possibilities, and so we honed in on just that — the magic of one click turning possibility into your dream job. It all came down to playing with the heightened visuals of the Ant-Man world in a story that revolves, basically, around the regular old tropes of office life. And, of course, a lot of really cool ants,” explained Farahani.
The spot was developed and produced by Marvel Studios Partnerships, ZipRecruiter’s Internal Agency and Chromista Productions.