YouTube Tests Limit on Usage of Ad Blockers

YouTube Tests Limit on Usage of Ad Blockers

News by Roberto OrosaRoberto Orosa
Published: June 30, 2023

Video streaming platform YouTube is testing limits on the usage of ad blockers on videos, prompting users to remove it or subscribe to YouTube Premium after three videos.  

The test was first spotted by users on Reddit who posted screenshots from users receiving warnings for using ad-blocking extensions.  

“Video player will be blocked after 3 videos,” the notification wrote, with a message under that saying, “It looks like you may be using an ad blocker. Video playback will be blocked unless YouTube is allowlisted or the ad blocker is disabled.” 

Below that, users will find two buttons., One says, “Allow YouTube Ads,” and the other says, “Try YouTube Premium.” 

Meanwhile, another Reddit user reported that the streaming service blocked access to a video, with a prompt that read: “Ad blockers violate YouTube’s Terms of Service.”  

While the screenshot showed the desktop version of YouTube, others have also reportedly gotten notifications for using YouTube ad blockers on their mobile devices.  

The tech giant has since confirmed the “small experiment” in an interview. 

YouTube’s latest anti-ad blocker testing aligns with its recent push to make its service more profitable for creators.  

Two weeks ago, the company decreased the requirements for content creators and made it easier for them to apply for a YouTube Partnership Program.  

Last month, it also rolled out new ways for brands and creators to maximize their reach by including Shorts in Video reach campaigns.

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