YouTube To Share Ad Revenue With Shorts Creators in February

YouTube To Share Ad Revenue With Shorts Creators in February

News by Joanna NodadoJoanna Nodado
Published: January 10, 2023

YouTube will begin sharing ad revenue with its Shorts creators starting in February. The update will allow creators of the YouTube Partner Program (YPP) to earn advertising money from advertisements viewed between videos in the Shorts Feed.

YouTube is starting to roll out new terms for all creators in the YouTube Partner Program to prepare for the upcoming change. The company said, "This new revenue-sharing model will replace the YouTube Shorts Fund," 

Although they are replacing the current model, the social media platform expects that the "majority of its Shorts Fund recipients" can earn more with the new ad revenue tier. 

The YouTube Shorts Fund is a $100M fund that aims to reward creators for their dedication to making creative, original Shorts that delight the community.

To be eligible, creators must accept specific monetization modules by July 10. "Shorts ad revenue sharing will apply to your channel’s eligible Shorts views starting on the date you accept," YouTube noted. 

"Shorts views accrued prior to accepting the Shorts Monetization Module are not eligible for Shorts ad revenue sharing," the company added. 

The estimated daily Shorts Feed ad revenue will start displaying on YouTube Analytics the day creators start monetizing with Shorts ads. YouTube said in a blog post that existing timelines for payment thresholds and other AdSense details will apply.

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