Xiaomi has launched its flagship smartphones, Xiaomi 13 and its Pro version, internationally in an attempt to make a move into the high-end smartphone market.
Originally launched in China in December, the two models start at relatively high price points similar to Samsung and Apple offerings. The Xiaomi 13 begins at 999 euros, while the Xiaomi 13 Pro is priced at a whopping 1,299 euros.
The Xiaomi 13 Pro device contains the latest Snapdragon 8 Gen 2 chipset from Qualcomm, a 6.73-inch display screen and other premium features such as ultra-fast charging. Particularly appealing to customers is the 13 Pro triple-lens camera, engineered in collaboration with the legendary German camera company Leica.
While Xiaomi has become one of the biggest smartphone manufacturers in recent years, the Chinese smartphone company faced building struggles in 2022. Its smartphone shipments declined by 26%, the lowest annual shipments since 2013.
The global release of Xiaomi 13 and Xiaomi 13 Pro could pit the Chinese company against other high-end smartphone products from Apple and Samsung. However, these brands currently take up 92% of the high-end smartphone market, making this a challenging strategy to succeed.
Xiaomi is not the first Chinese company attempting to break into the high-end market. Oppo recently launched its first smartphone overseas, the foldable Find N2 Flip at over $1,000.