Microsoft's gaming brand, Xbox, ended the year with a bang by launching another captivating spot in the famous Las Vegas Sphere.
The 20-second spot, which marks the second time Xbox has collaborated with the entertainment hub, boasted big and bright visuals of the brand's iconic logo spinning on the dome in time for New Year's Eve.
"You thought we’d end 2023 without another trip to The Sphere? Think again – we’re back tonight," Xbox captioned in a post.
You thought we’d end 2023 without another trip to The Sphere? Think again – we’re back tonight 🔮 pic.twitter.com/W4dhRp6h1c— Xbox (@Xbox) December 30, 2023
Last October, Xbox kickstarted its Sphere partnership with its "Power Your Dreams" campaign, promoting its fastest and most powerful console, the Xbox Series X, as well as its bang-for-the-buck Xbox Series S.
Similar to its latest spot, the 90-second ad began with a showcase of the Xbox logo. However, it also touted it's two modern gaming consoles, the Xbox Series S and the Xbox Series X, alongside some of their most popular exclusive games, such as Starfield and Forza Motorsport.
The Las Vegas Sphere began operations early July, and has since gone viral several times for its unique and inventive ads. Aside from being a gigantic LED screen, the monument also began hosting concerts, starting with the rock band U2.