Social media platform X (formerly Twitter) is reportedly in talks of closing a deal with Amazon, as it aims to boost revenue following the departure of several of its biggest advertisers.
According to a report from the Wall Street Journal, the supposed deal will allow X's ads to be available on the eCommerce giant's ad-buying software, leveraging Amazon's wide user base.
The deal, should it push through, could potentially reel in small to medium businesses to use the online retailer's platform.
While the potential partnership is still in its early stages, it remains unclear whether it will come to a closed deal.
The news comes as X engineers aim to improve the ad platform, with a focus on direct response ads.
"X helps businesses of all sizes connect with communities and conversations that help them grow. For small businesses, X enables them to build their network leveraging, while also driving economic success," the company's official Business account explained in a post.
X CEO Linda Yaccarino expressed optimism for this push.
Currently, the social media giant is also in talks with ad platforms like PubMatic, and has striked a deal with Google's ad service earlier in the year.