The campus brings together agencies such as AKQA, BCW, EssenceMediacom, GCI Health, GroupM, GTB, Mindshare, Verticurl, VMLY&R, and Wunderman Thompson at the new location, with easy access to the BeltLine.
“We are thrilled to provide a new Campus for our agencies in the Atlanta community, especially in the Old Fourth Ward neighborhood which is experiencing unprecedented growth and transformation,” said Michael Houston, President of WPP in the US.
“Between the interface with the BeltLine and the surrounding amenities, the Atlanta Campus fosters the type of creative environment that will inspire our people, clients, and partners alike.”
The Campus will consist of a variety of public and private spaces and serve as a hob for Atlanta’s technology industry, as well as provide dedicated client spaces for collaboration and the growth of OpenX.
WPP launched OpenX in 2021, soon after the creative transformation company was appointed as The Coca-Cola Company’s global marketing network partner.
WPP’s office space will be in Tower 2 of New City’s Fourth Ward offices in Atlanta. The Historic Fourth Ward Park and Ponce City Market are located nearby.
“We are thrilled and humbled that WPP has selected the Fourth Ward Project for their Atlanta Headquarters,” said Jim Irwin, President of New City. “When we first began work on the master plan, we envisioned it as a place for best-in-class companies, like WPP, to cater to the evolving needs of their workforce and clients.”
Much like OpenX brought Coca-Cola and WPP closer conceptually, the unique new hub for Atlanta’s thriving technology scene will bring them closer physically, to the heart of Georgia’s capital city, with its other neighboring clients.
The Campus will feature a 39,000-square-foot conference center, rows of shops and restaurants, and easy access to the BeltLine.
The new campus will be WPP’s sixth in North America and the first to launch in the U.S. this year. The WPP Campus in Atlantais expected to open by the second quarter of 2023.