Walmart Launches New 'Add to Heart' Campaign

Walmart Launches New 'Add to Heart' Campaign

News by Roberto Orosa
Published: November 29, 2023

Retail giant Walmart is combining holiday shopping with the joy of romantic comedies in a holiday campaign like no other.

"Add to Heart" will be a shoppable commercial series featuring 23 episodes, where customers can discover unique gift ideas all while tuning into a romantic storyline — a fusion the company aptly refers to as "RomCommerce."

The series, set to launch on December 2 on YouTube, TikTok and Roku, offers viewers a seamless experience to watch, shop and indulge in the romcom goodness.

"Add to Heart" revolves around New York designer Jessica, who returns to her hometown for the holidays.

After a chance encounter with an old flame Javi at her local Walmart, the story unfolds against the backdrop of town festivities, decorating and shopping.

A Festive Opportunity

eCommerce spending has experienced an all-time high across Black Friday, Thanksgiving and Cyber Monday, with the latter breaking records to become the biggest online shopping day of all time

Recognizing that nearly 60% of Americans express interest in making social media purchases this holiday season, and seeing the popularity of watching holiday movies as a cherished tradition, Walmart seized an opportunity to put the two together to create a unique experience.

The campaign marks TikTok's inaugural fully shoppable holiday series, utilizing the platform's Video Shopping Ads and Roku's "Ok to Text" feature, ensuring customers can shop conveniently from home or on the go.

"Add to Heart is a fun, unique way for our customers to be entertained while shopping for the great deals on top brands that they expect from Walmart. We hope they enjoy it and the amazing gifts they order throughout," Walmart CMO William White shared in a statement.  

Walmart's miniseries will showcase a range of products, from furniture to holiday decor and fashion worn by the cast, all of which can be directly purchased from its store.

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