Startup Typeface Raises $100 Million to Bring Generative AI to Brands

Startup Typeface Raises $100 Million to Bring Generative AI to Brands

Published: June 29, 2023

Typeface, a generative AI content creation platform targeting brands, has raised $100 million from the likes of Salesforce’s and Google’s investment arms, bringing its total funding to $165 million.

Now valued at $1 billion, Typeface will reportedly use the capital to expand its platform and build its team of AI, SaaS, and media experts.

Founded by former Adobe Chief Technology Officer Abhay Parasnis, Typeface is developing an AI-powered dashboard for creating brand-aligned content.

Its offerings include “Graph” where assets, style guides, and messaging can be uploaded; “Blend,” which leverages AI to train and customize content according to a brand’s voice and visual identity; as well as “Flow,” which provides customizable templates and workflows that integrate into existing systems.

“Generative AI platforms represent a major breakthrough to create content at tremendous speed and scale,” the company said on its website. “For enterprises to successfully leverage its potential, they need to include their unique voice and style. We unite content velocity with brand personalization and control, so every company can achieve their creative potential.”

Typeface launched in February with an oversubscribed $65 million round from Lightspeed Venture Partners, Google Ventures, M12 (Microsoft's Venture Fund), and Menlo Ventures.

"By adding brand affinity to generative AI, Typeface allows enterprises to harness their collective creative power for unique expression of their stories and imagination," Parasnis said then.

"Now, any company can transform content into a value multiplier, connecting every department and empowering employees to achieve their creative and storytelling goals," he added.

The funding round and valuation are the latest feathers in Typeface’s cap. In June, the startup also partnered with Google Cloud and Salesforce to power enterprises’ personalized marketing content at scale.

Subscribe to Spotlight Newsletter
Subscribe to our newsletter to get the latest industry news