Elon Musk announced today that Twitter will share the emails of subscribers who have opted in with content creators.
This allows creators to take their subscribers with them if they choose to leave the social media platform, marking a significant shift in the dynamics of user engagement and ownership within the digital realm.
This platform will provide email addresses of subscribers (who opt in) to content creators, so that creators are able to leave this platform easily & take their subscribers with them if they want
— Elon Musk (@elonmusk) June 7, 2023
The news received mixed reactions from Twitter users and industry experts. Supporters view it as a significant step towards empowering content creators and providing them with more control over their online presence.
By sharing subscriber emails, creators will be able to maintain direct communication with their audience, even if they decide to transition to other platforms
Elon Always Supports The People 💙
— FundingTraders.com (@Funding_Traders) June 7, 2023
we appreciate you Elon 🧡🧡
— Content HQs (@ContentHQs) June 7, 2023
This is one of the most important variables for creator independence, thank you 🙏🏻
— 3LAU (@3LAU) June 7, 2023
While this move is applauded by many, critics have raised concerns regarding potential privacy issues and the misuse of subscriber emails. Worries about increased spam, unwanted marketing communications, and issues with privacy and security have also been voiced.
You’ve ruined this platform, I will be leaving Twitter at exactly 3.00am 👍🏻
— 𝓨𝓙𝓡 (@RMASUF25) June 7, 2023
I think this is pro-consumer.
— Adrian Ward (@adriangward) June 7, 2023
But GDPR laws in the EU will never allow this.
Their consent was granted in the context of Twitter, and Twitter will remain responsible for protecting customer's emails.
What does this mean to marketers?
For email marketing agencies, this decision presents exciting possibilities.
They can collaborate with creators to create personalized and impactful email campaigns that resonate with their dedicated followers.
It opens up avenues for agencies to leverage their expertise in optimizing email content and delivery, helping content creators maximize the potential of their subscriber base beyond the Twitter platform.
