Twitter Lures Advertisers with Free Ads

Twitter Lures Advertisers with Free Ads

News by Marge Serrano
Published: January 16, 2023

Social media giant Twitter offers free ad space worth up to $250,000 to revive its advertising revenue stream, which has rapidly declined since Elon Musk's $44B Twitter buyback. 

The ad revenue is critical for Twitter as most of their income for 2021 was generated by ad spends totaling $5.1B, according to the Wall Street Journal (WSJ). 

WSJ also states that the tech company is willing to double the ad budget of brands up to $250,000. But should brands redeem the cap, their $500,000 campaign should run before February ends. 

Twitter has no comments yet, but the deal is reported to be consistent by WSJ based on the emails reviewed and ad revenue campaigns launched by the social media giant. 

Before the $250,000 incentive, Twitter offered advertisers a bigger freebie scheme. 

"The incentives are the latest effort by the company to get brands to spend on its platform. Recently, Twitter offered advertisers $500,000 in free ads as long as they spent at least $500,000," the WSJ report states. 

Advertisers claim that the incentives are rolled out in line with the upcoming Super Bowl week, which is Twitter's annual most profitable day. 

The YouTube-esque Apocalypse reportedly started after Elon Musk take over, with advertisers worried about the changes in the platform, particularly the type of content that the tech mogul will allow. 

Advertisers who accept the offer will have to input keywords in a tool that filters unwanted tweets from their ads.

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