TikTok Ramps Up Monetization Features for Effects and Content Creators

TikTok Ramps Up Monetization Features for Effects and Content Creators

News by Roberto OrosaRoberto Orosa
Published: May 17, 2023

TikTok is ramping up its monetization features for effects and content creators to get the most out of the app. 

Starting with the Effect Creator Rewards, this new feature will reward creators based on the community’s engagement with their effects.  

The social media app has also allocated $6 million dollars to fund the rewards program as it rolls out for creators in select regions. Upon launch, effects that rack up 500K unique videos within 90 days of publishing will give their respective effect creators $700. Once an effect has surpassed 500K within 90 days, their creators will receive $140 for every additional 100K videos using their effect.  

The video sharing platform has also revisited the Creativity Program Beta it launched earlier this year. In its latest version, creators based in Brazil, France, or the US with 10k followers and a minimum of 100K views in the last 30 days, with content longer than one minute are eligible for the program.  

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The new version will provide them with a higher average gross revenue and an updated dashboard providing them with more insights, estimated rewards, video metrics and other details - tools useful for content marketers and video producers in reviewing the performance of their content.  

“We developed the new program taking into account valuable learnings and feedback from our creator community and designed it to encourage our creators to further unleash their creativity, generate higher revenue potential and unlock more exciting, real-world opportunities,” TikTok said in a statement.  

The recent monetization developments come after the company launched other monetization efforts earlier this year. 

Last March, TikTok rolled out Effect House Branded Effects that brings brands and Effect House effect creators together to create marketing campaigns.  

"By working with top Effect House creators to create effects, brands can further harness the creativity and authenticity of the TikTok community,” the company shared.  

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