TikTok Launches 'Creativity Program Beta,' Spotify to Adopt TikTok Vertical Swipe for Music Browsing

TikTok Launches 'Creativity Program Beta,' Spotify to Adopt TikTok Vertical Swipe for Music Browsing

News by Roberto Orosa
Published: February 22, 2023

TikTok launched a new monetization tool that supports and rewards creators. According to a company announcement, the “Creativity Program” Beta “is designed to help creators foster their creativity, generate higher revenue potential, and unlock more exciting real-world opportunities.” 

The new program was developed by TikTok based on learnings and feedbacks from its app’s content creators and members of its very own TikTok Creator Fund.   

As of now, the Creativity Program is only be available to invited creators, but the company plans to release the Beta to more US creators in the coming months. 

In order to be eligible for the program, users need to be 18 years old, meet certain account requirements and have a good account standing.  

Creators who have already enrolled in the TikTok Creator Fund may opt to switch to the Creativity Program beta, while those who are not can apply once the Creativity Program gets its bigger public rollout.  

One of the requirements for creators to earn with the program include publishing content longer than one minute. Once they are enrolled, their dashboards will be updated, where they can view video eligibility, estimated revenue, and other metrics and analytics. 

The Creativity Program is among the list of monetization programs TikTok has for its creators, alongside LIVE Subscription and TikTok Pulse. It is now available to invited users in the US, France and Brazil, with a wider rollout coming soon.  

Spotify To Adopt TikTok Vertical Browsing 

Spotify is soon changing its interface to incorporate the vertical-style browsing of TikTok. 

Bloomberg reported the streaming giant is slated to make the announcement among other app mobile features in their Stream On event happening in Los Angeles next month.  

The report claims that Spotify’s homepage is “built with an eye toward improving discovery and attracting a younger demographic,” and a redesign similar to TikTok’s functionality.  

“[I]nstead of selecting from a long list of carousels featuring static cover art, the interface allows listeners to swipe vertically through content recommendations that play automatically,” it wrote.  

Similar to TikTok videos, Spotify will recommend its users to Canvas videos – the short video loops that play in certain music selections. 

A Spotify spokesperson told Bloomberg that the company routinely conducts tests to improve its user experience.Some of those end up paving the path for our broader user experience and others serve only as important learnings. We have no further news to share on future plans at this time,” the spokesperson shared. 

With Instagram incorporating the vertical format with its Reels and YouTube with its Shorts, Spotify is slated to become the latest streaming giant to follow suit. 

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