In an age where Christmas ads often feature high-budget productions and tear-jerking narratives, The Beefy Boys, a local British burger joint, has flipped the script with a unique and humorous twist.
Their latest Christmas advert, produced on a shoestring budget of just $500, is not just a breath of fresh air but a hilarious rollercoaster of emotions.
2 MILLION VIEWS AND COUNTING! Big thankyou to everyone who has watched and shared our Christmas Advert across all our platforms. Great to see so many of you loving it!— The Beefy Boys (@thebeefyboys) December 13, 2023
If you haven't seen it yet, give it a watch below.. sound on and WATCH TIL THE END!🎄 pic.twitter.com/NhH1o3JAsm
The ad, which has quickly gone viral with over two million views, showcases a heartwarming story with an unexpected twist.
Filmed in Hereford, the home of The Beefy Boys, it features a young boy attempting to spread Christmas cheer in a misguided way.
As Anthony "Murf" Murphy, a co-founder of The Beefy Boys, puts it: "The whole Christmas advert thing has become a bit of a genre itself now. Every year, they seem to get worse... We thought it would be fun to sort of poke fun at the genre."
The narrative is accompanied by a melancholic cover of Rick Astley's "Never Going To Give You Up," performed by Jake of Diamonds, adding to the emotional vibe of the ad.
"We knew we wanted something that had that 'John Lewis' feel but give it a twist," Murphy added.
You Don’t Need a Big Budget for Creativity
What sets this advert apart is not just its humor but also its production value achieved on a minimal budget.
In contrast to the million-dollar campaigns typical of the season, The Beefy Boys' effort shows that creativity and humor can have a more significant impact.
"It costs us just the cost of doing that video... a lot of people would spend hundreds of thousands on trying to do that," Anthony remarks, highlighting the power of a good idea over a large budget.
The advert's success lies in its ability to connect with the audience in a fun, unique way.
Comments like "Oh my, this is the best Christmas advert of 2023," and "Brilliant, I was reaching for the tissues, and then I spat out my tea laughing," flood social media, reflecting its wide appeal.