Target just announced a new drive-up service that allows shoppers to return products without having to leave their cars.
Similar to the service used to pick up orders, Target customers will soon be able to return unopened orders to select stores by using the Target app dropping items off using the same drive-up system.
“It’s just one example of how we’re leading the way on ease and affordability to create a truly differentiated shopping experience,” the company wrote in a post.
Whether items were bought in-store, picked up, or delivered, they can be returned by their buyer within 90 days, or up to one year for Target products, so as long as they are purchased with a Target Circle membership.
The retail giant aims to roll out the new drive-throughservice in around 2,000 U.S. stores by spring.
“Our journey to expand our fulfillment options starts with making it easier for our guests to shop with us,” said Target executive vice president and chief stores officer Mark Schindele. “That’s why we’re launching Drive Up Returns. Allowing our guests to process a return from the comfort of their car underscores our commitment to helping our guests shop — and return — however they choose.”
Drive Up Returns marks another service innovation for the retail giant, making eCommerce deliveries, pick-ups and returns easier and more cost-efficient for customers and businesses alike.
The new return system can also help Target increase traffic to its stores and drive engagement among users of the Target shopping app and members of the Circle membership program.
"When we take friction out of the process and make it easier for guests to fall more in love with Target, that's the most powerful economic relationship to be focused on," Target chief financial officer Michael Fiddelke told investors.