Spotify Puts Down 'Live' Feature

Spotify Puts Down 'Live' Feature

News by Roberto OrosaRoberto Orosa
Published: April 05, 2023

Spotify is officially putting down “Spotify Live” — an in-app feature that allows users to listen to podcasters in real-time, much like a live radio station.  

After a period of experimentation and learnings around how Spotify users interact with live audio, we’ve made the decision to sunset the Spotify Live app,” a Spotify spokesperson reported as per Music Ally.  

Instead, the audio streaming giant will continue incorporating live audio features through its main Spotify app. These include “listening parties,” a feature that lets listeners connect with their most-streamed artists on the platform.  

Spotify Live was first launched by the company in 2021 as “Greenroom.” Built to compete against other social audio apps of its time such as Meta’s Clubhouse, the streaming service went as far as making a $67.7 million acquisition of the live audio service Betty Labs. 

Eventually, the standalone app was rebranded to Spotify Live to gain visibility as it struggled with user numbers. In its final stretch, the Live app had its creator fund shut down and a lot of its original shows canceled. 

According to Spotify Spokesperson Gaviola Moreau, it no longer makes sense for the company to have Spotify Live as a standalone app. “We have seen promising results in the artist-focused use case of ‘listening parties,’ which we will continue to explore moving forward to facilitate live interactions between artists and fans,” she added. 

Last month, the streaming service dropped the static homepage and introduced a new endless vertical feed similar to TikTok’s. “We’ve found that the next generation of listeners craves better ways to sample audio before fully diving in,” the company explained.

Subscribe to Spotlight Newsletter
Subscribe to our newsletter to get the latest industry news
"