Key Insights
- An organic SEO strategy is crucial for small businesses seeking to build authority
- Building quality backlinks is a key factor of every SEO strategy
- SEO is a long-term investment for small businesses and an effective way to reach target audiences
A long-term SEO strategy can make a difference for small businesses fighting for their place, according to expert Matt Salzl from the online marketing agency Manta.
Depending on the organic SEO strategy a business opts for, each has a unique path to success. Each strategy places a crucial emphasis on building quality backlinks, a key factor for helping companies rank on search pages and drive traffic to a website.
In an exclusive interview with Spotlight, Manta’s VP of Sales Matt Salzl detailed the important role of backlinks in “building a strong presence and improving online search visibility.”
“Some may argue that backlinks don’t matter in the SEO journey anymore and Google emphasizes good content in its algorithm updates, but you can’t argue with the data. Those with strong backlinks rank higher and faster than those who don’t,” added Salzl.
Tracking keyword success and progress is also a key factor in every small business’ long-term approach to SEO.
Effective keyword research and implementing the right keywords can boost a campaign, website, and overall online presence, ultimately leading to an increase in customers and revenue.
“Much of the organic SEO success is based on our clients’ keyword progress,” revealed Sazl when discussing Manta’s SEO strategies with Spotlight.
Although effectively implementing an SEO strategy takes time, Manta’s experience showcases that this is an effective way for small businesses to reach target audiences and, eventually, get a return on their investment. Matt Sazl notes that it takes about six to nine months for Google to recognize a business, website, content, and online presence.
“Every website needs to build E-E-A-T (expertise, experience, authority, trust). SEO is not an overnight strategy, but when done right, it yields high and long-term results and a return on your investment,” added Manta’s VP of Sales.
