Siemens Enters the Metaverse by Partnering With Sony and AWS

Siemens Enters the Metaverse by Partnering With Sony and AWS

News by Vianca Meyer
Published: January 12, 2024

Siemens announced a transformative partnership with Sony at CES 2024, showcasing a revolutionary mixed reality (MR) headset.

This innovation marks a significant step in immersive engineering, integrating Siemens' Xcelerator portfolio with Sony’s cutting-edge spatial content creation system.

Siemens CEO Roland Busch emphasized the vision of this collaboration, stating that "this will empower customers to accelerate innovation, enhance sustainability and adopt new technologies faster and at scale."

The MR headset, featuring high-quality 4K OLED Microdisplays and intuitive controllers, aims to redefine how designers and engineers interact with their creations.

"By combining our technologies and Siemens’ expertise in engineering, we are excited to enable more immersive engineering that redefines the daily workflow of designers and engineers," said Yoshinori Matsumoto, Executive Deputy President at Sony.

Strengthening AI Capabilities with AWS

In a move to democratize generative AI in industrial applications, Siemens has also bolstered its partnership with Amazon Web Services (AWS).

This collaboration aims to simplify the integration of advanced AI technologies for businesses of varying sizes and sectors.

The joint effort focuses on merging AWS Bedrock with Siemens’ Mendix low-code platform, making it easier for developers to incorporate AI into their applications.

Cedrik Neike, a member of Siemens AG’s Managing Board, highlighted the significance of this partnership.

"Siemens is making the industrial metaverse more accessible so that our customers can use it to solve their real-world problems faster, more sustainably and with greater efficiency," Neike explained.

Expanding the Siemens Xcelerator Platform

Finally, Siemens has upgraded the Siemens Xcelerator open business platform.

This enhancement aims to combine the real and digital worlds, driving digital transformation across various industries.

The expanded platform promises to be a game-changer for businesses and developers alike, offering new capabilities and fostering an environment of innovation and collaboration.

Subscribe to Spotlight Newsletter
Subscribe to our newsletter to get the latest industry news