Samsung Electronics has been recognized as the world's fifth highest-valued brand in 2023 in the latest report by global brand consultancy Interbrand.
The evaluation places Samsung's brand value at $91.4 billion, indicating a 4% growth from the previous year. This positions Samsung as the fifth-largest global brand, trailing behind Apple, Microsoft, Amazon and Google.
Interbrand's Best Global Brands for 2023 ranks companies based on a comprehensive assessment of factors such as financial performance, the brand's impact on consumer purchasing decisions and overall brand competitiveness.
Samsung is notably the sole Korean company featured among the top 20 brands, maintaining its position in the top five for the fourth consecutive year.
Interbrand attributes Samsung's positive evaluation to several key factors, including the company's ongoing commitment to enhancing the overall customer experience, expanded connectivity across its diverse product lineup and the SmartThings platform and its leadership in pioneering future technologies.
Strategic partnerships have played a significant role in boosting Samsung's brand value, with the company emphasizing the strengthening of open collaborations to integrate not only its products but also third-party devices through the SmartThings platform.