French luxury fashion house Saint Laurent announced its plans to launch a film production banner led by Anthony Vaccarello, its own artistic director.
Named after the fashion brand, “Saint Laurent Productions” will kickstart its launch by releasing a triad of films directed by renowned filmmakers, one of which is Pedro Almodóvar’s short “Strange Way of Life” starring The Last of Us star Pedro Pascal and the Before trilogy’s Ethan Hawke,scheduled to be screened at this year’s Cannes Film Festival.
Vaccarello shared that launching the production house gives him an opportunity to expand the vision he has for the brand “through a medium that has more permanence than clothes,” as films can still be viewed in 10 or 30 years “if it’s good.”
“In some ways, making a film can be more impactful than a seasonal collection. For me it’s a natural extension to another field of creativity that perhaps is more general and popular,” the long-time artistic director explained, calling the pursuit a continuation of Saint Laurent’s legacy.
The new production banner will also be developing projects by highly acclaimed film industry veterans such as Paolo Sorrentino, David Cronenberg, Abel Ferrara, Wong Kar Wai, Jim Jarmusch and Gaspar Noé.
“These directors never fail to open my mind and, in a way, the singular, radical vision they bring to cinema has made me the person I am today,” Vaccarello expressed.
For now, Saint Laurent Productions is eyeing to co-produce two to three films a year but may grow this number in the future.
While Vacarello has made the decision not to involve the YSL brand in each film, the director will take part in designing costumes for the films.
Saint Laurent’s expansion marks a new chapter in the fashion industry, making history by becoming the first fashion brand to have a film production house under its wing.