Ryan Reynolds and Jack Box team up in an advertisement that may be the collaboration no one saw coming — promoting the actor’s mobile network operating company Mint Mobile and a limited-edition milkshake at Jack in the Box.
The unique partnership is realized through a trio of minimalistic spots featuring Reynolds and the Jack in the Box mascot against a pastel green backdrop. As they trade comical back-and-forths, the actor explains that he is subletting Mint Mobile ad space to Jack to ensure the mobile network company’s costs remain competitively low.
Meanwhile, Jack presents a limited-time-only Oreo-infused Mint Mobile shake currently available at Jack in the Box.
Full-service Agency Maximum is behind the creative co-branding campaign.
By matching Mint Mobile and Jack in the Box featuring its two biggest stars, the agency ensured a shared ad space and what will surely result in a viral and comical character mashup.
Jack Box and Ryan Reynolds are familiar with the co-branding marketing strategy, having previously collaborated with other A-list celebrities and big brands.
Just last year, Jack Box teamed up with Star Wars’ Mark Hammill in a spot featuring the legendary actor working at a Jack in the Box drive-thru.
On the other hand, many of Ryan Reynolds’business ventureshave been promoted in collaboration with big brands, such as the spot he starred in for Samsung to promote his gin Aviation American.