German automobile manufacturer Porsche is currently in talks with Google to integrate its software into their car models, according to a report by Reuters.
This means Porsche automobile users can access features such as Google Maps and Google Assistant directly from their car cockpit without needing an Android device.
The deal is reportedly exclusive to Porsche cars, leaving the Volkswagen Group from the talks. Spokespersons for Porsche and Google have yet to comment, while a spokesperson from Volkswagen’s Cariad software research and development unit has refused to speak on the matter.
Porsche Chief Financial Officer Lutz Meschke mentioned last year that the company was having discussions with Google, Apple, and Chinese manufacturing companies such as Baidu, Tencent and Alibaba after cutting ties with Volkswagen’s Cariad unit.
This is a huge change in Porsche’s strategy. The company previously expressed hesitation in integrating Google software in its cars because the feature would require too much user data, according to a report by Manager Magazin.
BMW shared the same concern. The luxury vehicle company has opted to adopt Android Automotive starting 2024, with no intention of using Google Automotive Services for its Android-based system.
Meanwhile, Google has already secured deals with several automobile companies like General Motors, Nissan Motor and Ford,enabling them to use its software technology.