Paris Hilton's latest viral TikTok collaboration with Taco Bell, promoting the return of the Double Decker Taco, has captured over nine million views, showcasing the continued partnership between the cultural icon and the fast-food chain.
This collaboration emphasizes Hilton's influence in reviving beloved menu items that resonate with a sense of Y2K nostalgia.
run don’t walk. get it now through 12/20♬ original sound - tacobell
The partnership between Hilton and Taco Bell extends beyond the Double Decker Taco.
It includes the successful relaunch of the Volcano Menu, marked by the "Hilton Hot Line," where fans could receive advice from Hilton herself.
"Taco Bell’s Volcano Menu isn’t just iconic, it’s the epitome of hot," Hilton remarked, highlighting her role in these nostalgic comebacks.
Taco Bell's approach to merging pop culture with its offerings reflects a creative marketing strategy.
"We’re always listening to our fans," said Taylor Montgomery, U.S. Chief Marketing Officer for Taco Bell, underlining the brand's commitment to its customer base.