Celebrity business mogul and hotelier Paris Hilton stars in a promotional ad to launch NBCUniversal’s campaign on the official coverage of the Games of XXXIII Olympiad, taking place on July 26 – Aug. 11, 2024, in Paris, France.
The spot debuted tonight during NBC Sports’ NFL Wild Card game coverage between the Los Angeles Chargers and Jacksonville Jaguars.
The 20-second promo opens with a silhouette of Hilton crossing an opulent room and opening the doors to a terrace as a voice intones, “Next summer, the eyes of the world will be on ...” before Hilton turns to say “Paris.” Inspiring footage of past summer Olympics rolls and the logo for NBCUniversal’s coverage before it hits her: “Oh...the other Paris.”
“I’m thrilled to partner with NBC to help reveal the logo for the Paris Olympics,” Hilton said.
Hilton, CEO of 11:11 Media, also added in a statement, “The Olympics are so iconic, and Paris is, of course, one of my very favorite cities, so it’s been exceptional to be able to participate in the countdown to get fans excited about the 2024 Games!”
According to the media statement, the spot also reveals NBCU’s new Paris Olympics logo, created from typography “rooted in French Art Nouveau letterforms with modern tapering and flair.”
Watch the ad outtakes to find out more.