“A Legendary Pair” is the catchy slogan introducing the unexpected collaboration between Nike and Tiffany & Co. Leaked photos of the limited-edition sneakers prompted both brands to share teaser images from the collaboration before schedule.
The star of the game will certainly be the Nike x Tiffany & Co. Air Force 1 1837, a pair of black suede sneakers with sterling silver badges attached to each heel in a specially designed and packaged Tiffany Blue sneaker box.
The luxury jewelry brand also makes an appearance in the form of a special sterling kit for sneaker care, including a shoe horn, a shoe brush, a whistle and a dubrae.
This is not Tiffany’s first time collaborating with a more contemporary fashion brand. Since joining the multinational luxury goods company LVMH in 2021, it also teamed up with streetwear brand Supreme bringing a modern twist to classic Tiffany & Co. pieces.
However, the Nike x Tiffany & Co. collaboration marks the first time it lent its recognizable branding to footwear.
The “legendary pair” could be a sign of Tiffany & Co.’s step away from its reputation as a traditional brand in the luxury goods world to a lifestyle brand that also targets younger generations.
Unfortunately, audiences seem less than impressed. Fans took to social media to express their disappointment in the collaboration, stating that the design was “so boring.” The collaboration with Supreme brought similar reactions, although the limited-edition collection quickly sold out despite popular opinion.
The sneaker, which is set to retail for $400 will be available on the Nike SNKRS app, at Tiffany’s two NYC flagships and select Nike retailers.