DesignRush Study Shows the Use of AI Writing Tools Is on the Rise

DesignRush Study Shows the Use of AI Writing Tools Is on the Rise

Published: February 02, 2024

According to a study conducted by DesignRush, an overwhelming 85% of digital agencies now integrate AI writing tools into their daily routines, emphasizing broad agreement on their utility.

The survey, titled "The Use of AI Writing Tools in Digital Agencies," covered 80 leading agencies across the US and was conducted between November 27 and December 1 last year.

It revealed a significant reliance on AI writing tools to streamline operations and enhance productivity within the digital marketing industry.

OpenAI's ChatGPT stands out as the top pick, with Google Bard, Jasper, Bing and Rytr trailing behind. Recognized for their distinctive capabilities in natural language processing, these tools provide custom solutions to meet the dynamic demands of the industry.

Source: DesignRush

The integration of AI tools has led to a notable improvement in content creation productivity, with 41% of respondents acknowledging significant efficiency gains.

Furthermore, 45% of participants rated the content produced with these tools as good or excellent, underlining the high-quality outputs achievable through AI assistance.

The Future of AI Writing Tools

Going forward, 65% of surveyed digital agencies plan to increase their investment in AI writing tools, a confirmation of the advantages and potential of these technologies.

Additionally, the willingness to recommend AI writing tools to peers (about 75% of respondents were inclined to do so) underscores the positive experiences and confidence in these tools' utility.

Source: DesignRush

“The positive user experiences, together with the tangible impacts on productivity and content quality, validate the strategic adoption of these tools,” said Gianluca Ferruggia, general manager at DesignRush.

The survey's findings suggest a future where AI writing tools are deeply integrated into content, SEO and PR sectors, driving innovation and efficiency.

How to Effectively Leverage AI Writing Tools

This upward trend, driven by high satisfaction levels and strategic investments, positions AI writing tools as central in reshaping industry practices.

Agencies are encouraged to strategically select tools that align with their specific needs, leveraging the strengths of platforms like ChatGPT and Google Bard to stay competitive in a rapidly advancing field.

Continuous innovation and advocacy within the professional community will further accelerate the acceptance and effectiveness of AI in content creation, marking a significant evolution in digital communication strategies.

Editing by Katherine ‘Makkie’ Maclang

Subscribe to Spotlight Newsletter
Subscribe to our newsletter to get the latest industry news