Netflix has teamed up with General Motors (GM) to star electric vehicles (EV) in future television series and movies in a bid to raise environmental awareness.
Viewers can expect to see the Chevrolet Bolt EUV, GMC HUMMER EV pickup and Cadillac LYRIQ in upcoming shows Love is Blind, Queer Eye and Unstable which will be released this year. The popular streaming service will also air a Super Bowl commercial on Feb. 12 featuring Will Ferrell presenting the partnership as "part of a commitment to a more sustainable future."
This product feature is a result of Netflix joining "Everybody In,” launched in 2021 by GM as a campaign to electrify the automotive industry.
"We are united in creating a better, more sustainable future for our world as we bring everybody in on EVs," stated GM Global Chief Marketing Officer Deborah Wahl.
"Netflix is a great partner because of the company’s compelling storytelling, commitment to sustainability and track record of sparking conversations that shape cultural trends," she added.
A Netflix spokesperson clarified to TechCrunch that the product placements are not paid advertisements and that this advocacy partnership is separate from Netflix and GM's existing advertising deals.
"GM is a cultural leader in the auto industry and we are proud to partner with them in their efforts by amplifying the presence of electric vehicles in our shows and films," said Netflix Chief Marketing Officer Marian Lee in a press release.
Netflix believes featuring more EVs will help creators "better understand how EVs can complement and enhance their stories." To this end, Netflix will also include EVs made by other companies.
The streaming service recently received criticism from users due to the announcement of a controversial anti-password sharing policy requiring users to log in every 30 days to their primary home network or risk being blocked.