Netflix and Nike Team Up to Bring Fitness to Your Home in 2023

Netflix and Nike Team Up to Bring Fitness to Your Home in 2023

News by Anja PaspaljAnja Paspalj
Published: December 23, 2022

Is this the year to get those New Year's Resolutions done right? Netflix seems to think so!

Just in time for the new year, the mega-streaming company has announced its venture into the fitness industry. In collaboration with Nike, the Nike Training Club series is set to be released on December 30 on Netflix. Presenting viewers a total of 30 hours of fitness content, Netflix will be releasing the 45 episodes in two batches, with the second batch released in 2023.

Playing on Nike's legendary slogan “Just do it,” the tagline for this partnership is “Just stream it,” bringing together the perks of streaming and fitness in what could potentially prove to be a lucrative strategy for the streaming service.

Available in multiple languages, the first batch of content will include exercise episodes like “Fall in Love with Vinyasa Yoga,” “Two Weeks to a Stronger Core” and “Kickstart Fitness with the Basics,” aiming to cover content for all levels of fitness enthusiasts, from the beginners to the fanatics.

“It’s not always easy to motivate yourself to exercise, but the option to feel the burn and then directly transition into one of your favorite shows does have a certain appeal. And now, that’s exactly what you can do,” Netflix wrote on Thursday.

It is no surprise that Netflix timed the release of Nike Training Club with the end-of-year frenzy, seeing as viewers may be more likely to jump on the fitness bandwagon in an attempt to start fresh.

The move may also give Netflix a competitive edge over Apple Inc, which already offers Apple Fitness+ subscriptions and Peloton Interactive. The success of Netflix’s Headspace series, which premiered early last year, indicates that Netflix subscribers are interested in content related to well-being and health.

The introduction of fitness content to Netflix is an example of the growth strategy that confirms Netflix’s position as a streaming industry giant, prepared to innovate according to market research trends and insights.

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