M&C Saatchi, a creative agency from the UK, partnered with Coca-Cola to release one of the best Qatar World Cup ads to date.
The “If We Win” ad campaign invites customers to make a promise, immortalize it on a Coke can and fulfill it if their team wins.
Coca-Cola and M&C Saatchi joined forces with legendary barber Mark Maciver and his East London barber shop SliderCuts to get free trims for soccer fans who share their promises with the brand.
Fans who vow to fulfill their promises if their favorite team wins will get a fresh cut, as well as prove they’re true to their word.
True soccer fans have already made their first promises.
Some have promised to change their middle name to that of their favorite player, others to take up soccer again themselves. Some fans showed the true meaning of solidarity and community and promised to supply soccer balls for those less fortunate who can’t afford them.
The Qatar World Cup is less than a month away, and many brands and advertising agencies are looking to board the hype train.
For Coca-Cola, a partnership with M&C Saatchi is one of three ad campaigns released for the FIFA World Cup 2022.
The first one, “Believing Is Magic” is the product of a WPP and Cola partnership, and the second one is a Universal Music Group creation called “A Kind of Magic.”
This year’s FIFA World Cup championship is unique in many respects.
For one, it’s the first world cup to be held in Arab world.
Qatar won the rights to be the 2022 host country back in 2010. It beat U.S.A., South Korea, Japan and Australia to the punch and became the proud host of the event.
Then there’s the fact that this FIFA World Cup takes place in November and December.
It’s the first world cup since 1930 to eschew May, June and July in favor of the US holiday season.
The reason for that, of course, is the scorching summer heat that burns Qatar during June and July. As a matter of precaution, the organizers moved the event towards the end of the year.
Coca-Cola is one of the official sponsors of the championship, which is why it’s been so prolific with ads and general involvement in the Qatar World Cup.
If you want to see other brands’ campaigns as well, you can keep an eye out for more Qatar ads on Spotlight.