McDonald’s just launched a new campaign celebrating the birthday of one of its beloved mascots, Grimace.
The fast-food chain first teased the campaign through a series of tweets that showed Grimace “hacking” into its official account. The company has also changed its profile picture and display images to spotlight its purple mascot.
i have suprise on 6/6 txt me 707-932-4826 pic.twitter.com/gboDwOcWQL— McDonald's (@McDonalds) June 5, 2023
Starting June 12, customers can enjoy the new limited-edition Grimace Birthday Meal, consisting of a special purple shake inspired by Grimace’s color, paired with either a Big Mac or 10-piece Chicken McNuggets, and McDonald’s World-Famous Fries.
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The Grimace Campaign will also include the launch of a new video game in collaboration with Krool Toys, where users will be tasked with finding other mascots like Birdie and Hamburglar in a quest to cut Grimace’s cake.
The game is also slated to be launched on desktop and mobile on June 12.
Additionally, McDonald’s will also be launching limited-edition Grimace merchandise and boosting its charity efforts by donating $5 to the Ronald McDonald House Charities (RMHC) for every birthday memory shared on Instagram via an “add yours” sticker.
“[Grimace’s] Birthday is all about paying homage to the amazing, fun moments we all share,” McDonald’s USA Chief Marketing and Customer Officer Tariq Hassan shared in a press release.
“We're excited to put a modern spin on these memories to continue to drive McDonald's relevance with a new generation,” he added.