McDonald’s and Kerwin Frost Are Bringing Back a Fan Favorite

McDonald’s and Kerwin Frost Are Bringing Back a Fan Favorite

News by Roberto Orosa
Published: November 30, 2023

McDonald's has teamed up with renowned DJ, comedian and talk show host Kerwin Frost for a nostalgic fun-filled promo.

Following the momentous success of the McDonald's Cactus Plant Flea Box campaign last year, the fast food chain is introducing an all-new Kerwin Frost Box made together with a "lifelong McDonald's fan" Frost. 

The special box, which launches on December 11, will include a choice of 10-piece Chicken McNuggets or Big Mac, McDonald's signature fries, a soft drink of choice and a limited-edition McNugget Buddy collectible, which marks the gimmick's first appearance in 25 years. 

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Growing up, Frost drew creative inspiration from his McNugget Buddy collection. 

"I've loved McDonald's since I was a kid. I even had my own Ronald McDonald doll that I brought to picture day at school and it was my dream to collect all the McNugget Buddies," Frost shared. 

McDonald's has reintroduced the Buddies the "Frost Way," reflecting Kerwin's childhood and belief in self-expression.

The collection will come with six unique characters for customers to collect: Don Bernice, Darla, Brrrick, Uptown Moe, Waffutu and Kerwin himself. 

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The McNugget Buddies debuted in 1988 in a special edition Happy Meal with ten unique collectibles. They gained popularity for their playful adventures, distinct personalities, imaginative antics and the ability to switch outfits.

"Fans told us they wanted to celebrate that quintessential childhood experience again. So, we're excited to team up with Kerwin on this next take, as he brings his own childhood McDonald's memories to life through reimagined McDonald's characters, immersing our fans in the world of Frost Way," McDonald's CMO Tariq Hassan explained.

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