Mars is turning holiday travel into a festive affair with a new exciting experience, courtesy of the beloved candy brand, M&M's.
The M&M'S Merry Movie Holiday Lounge will be a one-of-a-kind pop-up haven designed to offer a cozy escape for travelers passing through Dallas Love Field Airport.
Located near Gate 11, the lounge will boast cheerful decorations synonymous with the bright colors of M&M'S, as well as comfortable seating, and a loop of classic holiday movies to entertain visitors.
On top of that, all guests will have the chance to indulge in M&M'S treats.
The special holiday event will operate from December 20 to December 31, excluding Christmas Day, from 11:00 a.m. to 7:00 p.m. CT.
Travelers facing unexpected holiday travel woes will get a chance to join in on the fun by texting "MMSHoliday," alongside a brief description or picture of their travel woes to 312-376-1835. Lucky winners will receive an e-gift card for M&M'S so they may remedy their travel troubles.
In addition to the on-site experience, the candy brand is offering a special promotion for holiday shoppers.
Customers who spend $15-$25 or more on participating M&M'S and Orville Redenbacher's products in a single transaction from now through December 31 can upload their receipts to claim up to two months of free Peacock premium subscription.
Finding Joy Amid Holiday Stress
Recognizing the stress associated with winter holiday travel, Mars conducted a survey that revealed that almost 70% of Americans have experienced challenges during their winter journeys. In response, it created M&M'S Merry Movie Holiday Lounge as a heartwarming solution.
Allison Miazga-Bedrick, VP of Seasonal Marketing at Mars Wrigley, emphasized the brand's commitment to inspiring everyday happiness.
"Holiday travel can be hectic, especially when plans are disrupted. We wanted to create something innovative to bring cheer and add a touch of M&M'S to the movie-watching comforts of home during the holidays," she shared in a press release.